Gather the Driest Tinder
You can start a fire with a single spark, but only if you begin with the material most likely to light. Your start a successful marketing campaign the same way, with the people most likely to buy. They are the driest tender. The driest tinder are so inclined toward your product or service that the slightest application of heat from your marketing moves them past their ignition temperature and sets them alight.
Greg Stielstra – PyroMarketing
Choosing a Topic for Your Membership Site
The driest tinder, the thirsty crowd, the hungry niche. No matter what you call it, this is one of the most talked about subjects in marketing. Find the driest tinder, the thirsty crowd, or the hungry niche – provide them with a spark, a glass of water, or the right nourishment, and you’ve got a sale and a happy customer.
The good news is it’s not that difficult to find hungry niches. You’ve just got to think creatively. This step is the exact method I – and many other online marketers – use to find hungry niches.
The best way to start out is to begin with you.
Just think of things that you enjoy doing like cooking, playing computer games, fishing, DIY home improvement, Ebay-ing, collecting stamps, etc…
Can’t think of anything? Here’s a trick… grab a note pad and make five (5) lists:
- 5 or more Things I’m Passionate About
- My hobbies
- 5 or more Skills I’ve Developed
- 5 or more Things I Do Better than most people I know
- 5 or more Things I Know More About than most people I know
Now, take the lists and cross off anything that you just can’t see yourself spending the time and effort to create a product around.
Next, look over the list and place a check mark next to the three topics that jump off the page – that give you a little jolt when you think about them. Those are the 3 we’ll start with.
Take these three topics and head over to the Google Keyword Tool just to see if people are looking for that subject online.
Here’s what you’ll be looking for:
- whether or not the topic has results
- whether or not the topic has a number of valid “sub topics” with more than 10,000 searches per month
So, “photography” has potential. This is a VERY popular topic with lots of people typing in some very profitable search phrases. If your topic is similar, give the topic a check.
While you’re here, look for 5-10 phrases that you think you could provide information and training about. You want the phrases to be as specific as possible but still have a monthly search volume greater than 5,000.
From “photography” I chose (in no special order):
- photography studio
- photography prints
- black and white photography
- interior photography
- model photography
If your topics have are only 1 or 2 word phrases – like 4 of my photography ones are – then enter the phrase into the “Enter one keyword or phrase per line” box. Select a new topic from the resulting list that interests you, that you think you could teach a “course” on, that has at least 3 words, and that has a Search Volume of at least 5,000.
In my photography example, I took my terms and ran a second search on each :
- photography studio becomes photography studio lighting
- photography prints fell off the list (no interesting phrases with enough searches)
- black and white photography already 3 words
- interior photography fell off the list (no interesting phrases with enough searches)
- model photography fell off the list (no interesting phrases with enough searches)
- photography studio becomes photography studio equipment
- photography studio becomes professional photography studio
- photography studio becomes home photography studio (this one doesn’t quite meet the 5,000 search volume number but I know from personal experience that there’s plenty of interest among amateur photographers)
Notice that I “lost” 3 phrases (photography prints, interior photography, and model photography) so I added 3 phrases from “photography studio” that met the criteria.
Once you’ve got your five, 3+ word topics, write them down and move on. Do this for each of the three “finalist” topics on your list.
Once you’ve got them all, let’s see if the topics you’ve picked are qualify as truly “dry tender”, the stuff that will really catch fire – the online clientele that will make you money.
Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities
To be continued …Give Your Site the Best Chance to Make Money